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When smooth whisky meets smooth illusions—something truly unforgettable happens.
Renowned Indian illusionist and mentalist Rajesh Kumar recently teamed up with Sterling Reserve B7 Whisky by Allied Blenders and Distillers (ABD) for the B7 Magical Bar Tour—a premium campaign that brought together world-class entertainment and India’s fastest-growing spirits brand.
This collaboration wasn’t just another brand ad. It was a celebration of refined taste, surprise, and the power of imagination.
🥃 About Sterling Reserve B7 – More Than Just Whisky
Sterling Reserve B7 is not your average pour—it’s a rare, premium blend of imported Scotch malts and fine Indian grain spirits, aged in oak barrels for a signature smooth finish.
It delivers seven distinct tasting notes, from malt and fruit to floral undertones and a soft, peaty balance. The whisky is chill-filtered for precision and has earned numerous accolades, including:
- 🏆 Gold Quality Award – Monde Selection, 2022
- 🏆 Superior Product Rating – International Taste Institute, Brussels, 2021
- 🏆 Best Blended Indian Whisky – International Whisky Competition, 2025
- 📈 Fastest-Growing Spirits Brand – Millionaire’s Club Report, 2020
🔮 Magic Meets Mixology – Rajesh Kumar Joins the B7 Bar Tour
As part of the B7 Magical Bar Tour, Rajesh Kumar was featured in an exclusive ad film and event activation where he brought his signature blend of mentalism, illusion, and close-up magic to life—right inside stylish bar settings across major Indian cities.
From bending forks with the power of the mind to unlocking thoughts and secrets of guests, Rajesh’s performance perfectly complemented B7’s promise:
“Making Every Moment Come Alive.”
Audiences were spellbound as the smooth finish of B7 whisky met the smooth flow of Rajesh’s act. The goal? To create an immersive experience that excites all senses—from taste and aroma to awe and wonder
Shot in a cinematic style, the B7 Magical Bar Tour video featured Rajesh Kumar elevating a typical bar night into a mystical memory. With glasses clinking and minds blown, it was a moment where luxury, performance, and storytelling merged.
This partnership reflects a growing trend: premium brands are choosing performers like Rajesh Kumar not only for their skills but also for their deep emotional connection with elite, high-value audiences.
👑 Why Rajesh Kumar?
- ⭐ TV appearances, global stage shows, and celebrity endorsements
- ⭐ Specializes in corporate events, luxury brand activations, and high-profile private shows
- ⭐ Known for personalized mentalism, making guests feel like the star of the act
- ⭐ The preferred magician for top executives, luxury venues, and Fortune 500 companies
🥂 The Perfect Pairing
In a world where attention is currency, Sterling Reserve B7 and Rajesh Kumar offered something rare:
An experience that was smooth, surprising, and unforgettable.
🧠 Book Rajesh Kumar for Your Brand Activation or Corporate Event
Whether you’re launching a luxury product, hosting a VIP night, or looking to wow your audience, Rajesh Kumar is the name behind India’s most impactful magic shows.
📩 Management Contact: Ankit Hassandani
📞 +91 93720 74683
📍 Mumbai | Performing Pan-India & Internationally